Take your Etsy vintage business to the next level with real-time community support, encouragement, motivation, listing challenges (with prizes!) and lessons through live, interactive group Zoom meetings and a private Facebook group full of fun, creative, and driven shop owners like yourself!
THE ETSY
Vintage Mastermind
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Wouldn’t it be the absolute greatest to geek out over all things vintage while growing your Etsy shop and crushing your sales goals alongside a group of fun, highly motivated sellers just like yourself?
If you're like me you know how difficult it can be to run your own business, especially one where there are so many hats to wear - The Online Vintage Dealer!
you. do. all. the. things.
You source and research…
You clean and photograph…
You list and promote…
You pack orders carefully and ship…
You take care of all the customer communications and the headaches…
The bookkeeping and the inventory tracking…
and the highs and lows that go along with it all!
Holy moly there are lots! It's a rewarding job and it's not for the weak-minded.
We are driven by a passion to preserve the beauty of the past and getting it into the hands of happy shoppers all around the globe, all while promoting sustainable and eco-friendly practices. The world needs us more than ever!
You may have a supportive significant other…or family…or friends to share your accomplishments with and maybe you ask for opinions once in a while but then you promptly regret it or maybe you are on the receiving end of unsolicited advice and no matter how supportive your loved ones say they are, they probably don’t fully understand what you do and may never will.
You could also have people close to you that aren’t cool with this path you’ve chosen for one dumb reason or another and it’s been holding you back from really living out your dream to turn your love of vintage into something profitable and real.
I’ve had these same challenges and I know how important it is to feel like you’re not the only one who believes in you and your potential!
This unique membership will provide you the support and connection you have been craving, will keep you motivated and driving towards your goals, and will help you to gain the knowledge and confidence to grow your vintage business to heights you never dreamed of!
So wouldn’t it be so much fun to meet regularly with a group of friends who were just as geeked out over all things vintage as you were?
Wouldn't that feel so awesome?
Imagine having meaningful, live conversations with people who get it, and feeling comfortable asking all of your burning questions and actually getting honest answers from others who have been there, done that.
How about celebrating your sales and thrift scores without feeling like you’re bragging?
This job can also be lonely, and burnout is a real thing. You may be feeling it after a few years of isolation…and our new normal is still unknown.
How about helping each other (and commiserating a bit!) through the tough times and maybe making a BFF or two?
This is one of the main reasons why I created this membership - it’s out of the need for myself and my fellow vintage peers to connect with each other, to lean on each other, to borrow each other’s knowledge and experience, and to help the vintage community rise up to its potential. We all DM and interact on Instagram regularly but it’s the real live human connection that’s missing. I wholeheartedly believe in all those popular, clichéd phrases we hear all the time on Instagram - community over competition, women supporting women, a rising tide lifts all boats, the whole is greater than the sum of its parts, you totally know what I’m talking about!
There’s something about seeing my vintage seller friends face to face or hearing their voice over the phone that motivates and inspires me like nothing else can. You know that feeling after a chatting with a girlfriend who just gets you, it’s the best right?
Let’s face it, we aren’t meant to do this alone!
I see vintage sellers out there who just can’t seem to make any traction on Etsy or that are stumbling with certain aspects of the job. Sourcing, yeah, we pretty much have that down, maybe a little too well?? Eeeeeek! But when it comes to things like pricing, shipping, SEO, keeping up with the ever-changing Etsy algorithm, policies and trends, social media and marketing, inventory management, bookkeeping, knowing how to communicate with customers, branding, etc. - all that sh*t ain’t easy to conquer and keep up with when you’re a one person show. It can take years and that’s if you’re lucky to even figure it out before frustration sets in, you become overwhelmed with inventory that isn’t selling, and you give up on your dream.
We all know that Etsy is a completely different ballgame for vintage sellers vs. handmade sellers and I’ll tell you straight up that I’ve had to dig deep to find the right information in order to be successful. There is a lot of bad advice out there too and who can you trust?! I’ve spent countless hours studying, taking lessons in the Etsy University instructor program, hosting Etsy workshops, coaching students 1:1, running support groups and talking with fellow vintage seller friends to get to the bottom of so many of the challenges that come with being an Etsy vintage seller. I am 100% committed to helping as many fellow vintage dealers as possible thrive both on and off Etsy, whether you’re in it for a side gig or are full-time or working towards full-time. I won’t ever claim to know everything but I’m sure as hell trying!
I feel so strongly about people coming together to bring out the best in one another, which elevates the growing vintage community as a whole!
So now you’re probably asking:
"What comes with this membership all about because I want in ASAP!"
Think of it as an accountability group, a support group, and Etsy + business + vintage lessons and advice rolled into one!
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This will be your place for community support, accountability and motivation in between meetings - think of it as your resource center. Ask questions anytime for me and your peers to answer!
There are monthly listing challenges and contests (with prizes!), and you will have access to exclusive Phineas Street School content, tutorials, and worksheets
In your welcome email, I’ll ask you to join the private Facebook group
Not a fan of Facebook groups? Feel free to skip the group altogether and just participate in the meetings
2 or 3 per month (every other week)
Mondays at 7:30-8:30 PM EST
These structured meetings consist of a lesson or tutorial, the latest in Etsy news and trends, live Q&A, and open discussion to deep dive into specific topics
You’ll have a chance to submit questions or topics ahead of the meeting or ask on the fly
Meetings will be recorded and available for replay to active members only
Live, bi-weekly Zoom group meetings:
Private Facebook Group
Bi-weekly Office Hours
Wednesdays 12pm-1pm ET (off-weeks)
Call in for a few minutes to ask questions or stay for the entire call and learn from others!
The time is subject to change based on current member feedback
Office hours will not be recorded
member pricing
$59 a month OR
$295 for 6 months
*$59 per month auto-renews monthly
*$295 for 6 months is prepaid with one month free and auto renews after 6 months
*Cancel the renewal anytime or switch to the 6 month prepaid or to monthly while maintaining your original pricing
*Price locked in for life, unless you cancel and rejoin
is this a dream? sign me up for 6 months!
sign me up for month to month!
Here’s all of the fabulousness that comes with your monthly membership:
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STILL WONDERING IF THIS MEMBERSHIP IS RIGHT FOR YOU?
are a new or experienced vintage seller with an active Etsy shop
have the desire to grow your Etsy brand and make a ton of sales
believe in the power of community and want to lean in and learn from other sellers instead of taking the long route of going it alone
want to stop wasting time on the tasks that aren’t important and start focusing on those that will help you grow your business and convert sales
are ready to start strategically thinking about your business
are willing to give and receive constructive feedback with an open mind
love to dork out over all things vintage with a bunch of fun and eager friends!
It's a BIG yes if you
haven’t opened an Etsy shop yet or don’t have the basics down
are happy with the status quo and don’t have the desire to make more sales
think you know everything there is to know about Etsy already and aren’t willing to accept that it is an ever-changing world out there
think of your shop as a hobby and don’t care if you make a profit
don’t believe in the power or importance of community as a solopreneur
And a NO if you
Are you ready to join us?
i'm convinced, say no more!
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STILL HAVE QUESTIONS?
MAYBE THIS FAQ WILL HELP!
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Meetings are held every other Monday at 7:30 PM EST. If a meeting falls on a holiday, I’ll gain consensus from active members on moving it. The first meeting of 2023 was on January 2nd, so follow the every other week cadence from there!
No worries! I know things come up! The calls will be recorded and made available for replay via email to active members only for one week.
Yes, you will have access to all content dating back to April 2021 except for the Zoom replays. You can easily search for past topics.
Yes, an agenda will be provided for each meeting. There will be a brief lesson on each call followed by Q&A and discussion. Questions and topics from the Facebook group may drive the meeting topics. The format is subject to change as the group evolves. Feedback on the structure of the calls is encouraged - this is your hour!
Of course - it’s up to you how much you want to participate. You don’t even need to turn your camera on although we’d love to see you! One big benefit to meeting live is that it helps us to gain confidence speaking about our businesses. :)
No, I will not be answering questions outside of the live meetings or Facebook group, please post the question to the group page and tag me or ask during the live meetings or office hours. One purpose of the Facebook group is to share learnings and help each other solve problems. Someone else may benefit from your question or offer a different perspective than I have! If you are interested in 1:1 coaching, please reach out to me. Members get a discount on all offerings while they are enrolled in this membership!
We’ll get into all sorts of things like shipping best practices (packing, materials, shipping profiles, etc.), SEO, photography and staging, customer service, business tools (Canva, email marketing, IG, Pinterest, etc.), branding, strategy, goals, marketing, social media, sourcing, bookkeeping, trends, goals, shop optimization, selling in person and on other platforms, etc. No topic is off limits and active members will drive the priority of what topics we discuss! We don’t talk about just Etsy.
Reach out to me so I can determine what kind of support you need! I may recommend a one-time shop audit, a 1:1 power hour or a series of 1:1s. While you’re enrolled in this membership, all private coaching offerings will be discounted!
Of course you can! You can come in and out of the program but each time you come back, you will need to enroll at the current price.
Please message me, I’m open to adding a second meeting earlier in the day if there is enough interest! And note that I am a US Etsy seller and do not have direct experience with the UK or other countries’ Etsy policies where different from the US.
"If you are looking for a like minded community of vintage sellers - look no further! Caroline is an amazing team leader, full of insight on how to get your Etsy shop in it's best shape! I leave every meeting feeling motivated and excited to be selling vintage."
TESTIMONIALS
-ETSY VINTAGE MASTERMIND MEMBER
Are you ready to take this next step in your career as a vintage dealer while having the most fun ever with a group of likeminded, highly motivated sellers?
choose the option that's best for you!
prepay 6 Mo and get one month free!
join now for only $59/month!
If you have questions before enrolling, feel free to email me or DM me on Instagram! @phineasstreetschool
Caroline Wilder has been selling vintage home decor on Etsy and in person since 2015. In 2020, she realized that her thirst for knowledge and desire to normalize secondhand shopping could only be satisfied by empowering as many of her peers as possible, and so began her journey of educating Etsy and vintage sellers via live webinars, group coaching and 1:1 lessons. If she's not learning 24/7, she's not living!
Caroline resides in Massachusetts with her husband and 6 year old son and sources most of her vintage in New England.
Meet Caroline.
Calling vintage and Etsy Sellers who want to be in the know!
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